VW Phaeton: The Ultimate How-Not-To Guide for Marketing, Branding and Product PositioningGetting Even is a Bad Marketing StrategyFeb 26, 2021Feb 26, 2021
Medical Research — Science or Science Fiction?‘It is simply no longer possible to believe much of the clinical research that is published, or to rely on the judgement of trusted…Jan 18, 2020Jan 18, 2020
Statins — Magic Bullets or Mass Manipulation?‘We need to be honest. The benefits of these drugs have been exaggerated. We need to apologise to patients and agree that statins cause…Sep 9, 2019Sep 9, 2019
High Cholesterol Does NOT cause Heart Disease — Here’s the ProofIn 2015, Eli Lilly shocked the medical world when it announced the termination of a Phase III trial with evacetrapib, its new cholesterol…Jul 25, 2019Jul 25, 2019
Dementia by Prescription?Is the epidemic of DEMENTIA caused by obsessive public health campaigns against cholesterol, and the wholesale prescription of statin…Oct 11, 2018Oct 11, 2018
Published inSurvival Guide for Baby BoomersThe Men who Made Our Children FatHow Junk Food Marketing is Eating Away Our LivesAug 24, 2018Aug 24, 2018
Published inSurvival Guide for Baby BoomersBlue Zones — Living to 100 in Good HealthFrom Okinawa to Loma Linda — what’s their secret?Aug 21, 2018Aug 21, 2018
Failure Should be our Teacher — not our Undertaker‘The secret to success? Double your failure rate’. Brian TracyAug 21, 2018Aug 21, 2018